Designed in California

Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3 player, the iPod.

In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more.

Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple?

Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?

Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an unlikely phone call to save the day.

Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?

A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.

Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.

In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.

The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.

Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic shell designed by Jerry Manock.

We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking.

We take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company.

Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.