iDigress with Troy Sandidge

Troy Sandidge 152 - 152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]

Want to grow and scale your business with more clarity, strategy, and sustainability? The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue. Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth. Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable. Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity. iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate. iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

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iDigress with Troy Sandidge

Епизоди

152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]

151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model

150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]

149. The Diary Of A CMO Part 1: Trust The Buyer, Know The Customer, & Simplify How You Market With Matt Hummel [Master Class]

148. AI Didn’t End Hustle Culture, It Rebranded It. Part 2: Does Your Life Capacity Match Your Growth Capacity?

147. AI Didn’t End Hustle Culture, It Rebranded It. Part 1: Sacrifice Is Not A Growth Strategy

146. Your Funnels Aren’t Enough To Drive Growth Anymore. The Shift From Pipelines To Pathways Is How You Win!

145. Which Growth Stream Is Quietly Costing You Revenue In Your Business?

144. Stop Letting People Pick Your Brain For Free Consultants! Why Chasing Vanity & Volume Is Destroying Your Revenue

143. Signal vs Noise: Winning In The New Era Of AI By Moving From Outbound To Ownership With A Human Edge

142. Want To Build A Million Dollar Business In One Year? Hint: Obsess Over Leverage, Not Hustle!

141. Silence Is The Secret Power Move Few People Learn To Master To Own Any Situation But It Comes With A Cost

140. Face The Storm. Become Something Else: Activate The Bison Theory Of Transformation!

139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win!

138. Detach From The Outcome: Close The Loops, Cut The Noise, Get To Work!

137. Reflection Without Regret: Take The Lesson, Drop The Shame, Move Forward!

Ep 136. I'm Back! From Girl Dad To TEDx Speaker. What Africa & One Tiny Shift Taught Me About Real Growth!

135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney

134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]

133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]

132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]

130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →

128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?

127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!

126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!

125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done!

124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business

123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]

122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities

121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing

120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!

119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You

118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards

117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]

116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business!

115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity!

114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results

113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen]

112. Balancing Act: How To Market & Communicate During Times Of Social Unrest

111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans

110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection

109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]

108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims

107. Creating Value Threads Between Your Perception And The Buyer's Perspective

106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor.

105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination

104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!

103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]